This project focused on finalizing media communications layouts for an advertising campaign featuring Cheetos, ensuring visual continuity across disparate channels. The deliverables included optimizing the core creative concept for an Outdoor Billboard (OOH), a Print Magazine Ad, and a Digital Display Ad (desktop). The primary design goal was to adapt the high-impact, product-focused visuals and bold branding elements while maintaining a consistent message and aesthetic for maximum recognition across all three media formats.
The successful integration of these layouts across OOH, Print, and Digital media channels was crucial for effective market saturation. By ensuring a cohesive brand experience at every touchpoint, the project maximized campaign reach and ensured the creative message was reinforced repeatedly. This strategic consistency was key to boosting brand recall and significantly amplifying the overall market penetration for the product.